Study on Representation of Gender in Indian Print Media: A Semiotic Analysis of Fast Moving Consumer Goods (FMCG) Advertisements
نویسندگان
چکیده
The categorisation of gender into femininity and masculinity is purely a social construct. Advertising institution which plays significant role in the promotion notions identities at symbolic level (Gilbert Taylor, 1991). purpose this study to understand manifestation contemporary Indian print advertisements popular Fast Moving Consumer Goods(FMCG). This uses theory visual semiotics for analysis adopting framework propounded by Gunther Kress Theo Van Leeuwen (1996;2006). representational interactive dimensions from will be used advertisements. further thematised nature representation them. It also provide an insight relationship between viewers participants these data current includes three magazine FMCG products published years 2019-2020, selected using purposive sampling technique.
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ژورنال
عنوان ژورنال: Estudios de economía aplicada
سال: 2022
ISSN: ['1133-3197', '1697-5731']
DOI: https://doi.org/10.25115/eea.v40is1.5494